The University of Jordan

Alumni of The Month

Anwar Ibrahim AlJarrah, Founder of 'BOLD By Anwar'

April, 2024

About Alumni

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1.     Introduce yourself?

“A girl who couldn't leave the house and now she is running WILD & FREE"

Anwar is a confidence coach on a mission to empower the young generation to become their most confident version of themselves. As a Certified International Practitioner Coach & Trainer "TOT" and an Accredited Neuro-Linguistic Programming (NLP) Practitioner, she brings a wealth of expertise to her role as the founder of "BOLD By Anwar," an empowerment boutique offering group workshops, training sessions, and one-to-one coaching.

Anwar's vision through "BOLD" is to help individuals and groups break through mental barriers, transition their limiting beliefs, and achieve their life goals. She is dedicated to helping her clients reclaim self-respect, set healthy boundaries, and say NO with confidence.

In Regards to work and study backgrounds:

Anwar has a total of  five years of experience in marketing, social media management, customer success, coaching, and training, Anwar has a proven track record with national and international companies. Her diverse experience spans mobile applications, virtual reality, and personal development, gained while living in the United Kingdom, Germany, and Jordan. Anwar holds a Master's degree in Strategic Marketing from the University of Bradford gained in the United Kingdom, with a focus on international marketing, digital marketing, and communications. Anwar graduated from University of Jordan in 2017 with Bachelor degree in Marketing.

2.     Share your fondest memory from your time at Jordan University?

Participating in a group exhibition related to international marketing course were we had to design a big canva wall to showcase Jordanian authentic crafted products. 

3.     In one word, how would you describe Jordan University?

Game-Changer

4.      Explain how your experiences at UJ shaped you?

Throughout the 3 years and half at University of Jordan I made sure to become a Bolder version of me by the time I graduate and that certainly happened. During my studies, I focused on making connections and attending out of the curriculum events. I still remember my excitements towards group projects and social events. I can say that UJ prepared me mentally and personally to take on future experiences with a BOLD spirit such as continuing my Master`s studies in the United Kingdom in the same major .. I can say that I had a good knowledge and skills base in marketing gained through my study efforts and professors at the school of business at UJ, which allowed me to graduate with “Distinction" in my Masters degree.

On a side note, now when I look back at Anwar version during her time spent at UJ from 2013-2016 I see commitment, resilience and eagerness to become the BOLD and successful version she is today and still continuing her journey in. To Conclude, UJ sat the base stone for who is Anwar today and the BOLDER version with an inspiring mission she is becoming.

5.      Discuss what fascinated you about your chosen course of study?

Funny story about that:

-In my high school studies final year I got a GPA on 89 in the scientific branch and I was qualified for an engineering major which I got approval in another public university. However, I am a rebel and I didn't see myself as an engineer so I had to do anything except study anything related to the scientific branch. University of Jordan Amman branch was on top of my list .. I remember the day were I went to the university website and started seeing majors offered in the non-scientific schools like engineering or medicine. I read through the school of business majors and I noticed the “ Marketing" major. Then I started reading about it more and more ,, and I got the feeling of this is it .. lets go for it. Fast forward till today this rushing decision that I took literally in a couple of hours turned out to be the best one .. studying marketing has shaped my perspectives about everything and indeed is helping till today in my business and personal brand development.

6.     Offer advice to graduating students preparing to enter the workforce?

-Don't be picky and just go for any training or full time junior position you are accepted in .. the personal skills you will learn will outweigh any financial gains or prestige you are imaging in your head.

-Look at every personal and professional opportunity you get as a mean to get to know yourself more and what you are aspiring to become. ​

-Don't rush for Master`s studies directly after Bachelor .. focus on gaining actual work experience.

-Don't panic or stress too much of what will happen after university or get disappointed if what your plan didn't go the way you imagined … life is challenging and funny at the same time embrace what is put on your way and turn into strength and area of improvements.

7.     Reflect on what you wish you had known during your time as a student?

I wish I didn't stress about exams and getting an A in each subject because in reality it is not worth the energy … what is most important is learning how to apply the essence of each subject you take in real world cases and just enjoying the university community and vibe.

8.     Identify the person who has had the greatest impact on your career?

I can say its : Myself

Now I choose to become a confidence coach after years and years of low self-wroth , people pleasing and anxiety over the future. Through healing and coaching I got to know who is Anwar and my mission on this Earth. In GOD power and guidance I am already becoming.