Alumni of The Month

1.    Introduce yourself?

I'm Abdurrahman Al-Hasami, a strategic communications expert and the Founder & CEO of Makana 360, a firm that specializes in data-driven communication strategies, media monitoring, perception management, and campaign coordination. Over the past 17 years, I've worked in government communications, political strategy, and brand reputation analysis, using big data and AI to shape narratives and engage audiences. My journey started in Computer Information Systems (CIS) at the University of Jordan, where I developed a passion for using technology to understand people and communication.

2.    Share your fondest memory from your time at Jordan University?

There are a lot of great memories, but what stands out the most is the late-night study sessions with friends—where we did everything except study! Those moments, full of laughter, and endless cups of coffee, taught me something valuable: learning isn't just about books—it's about the people around you, the conversations, and the experiences you gain along the way.

3.    In one word, how would you describe Jordan University?

Transformational

4.    Explain how your experiences at UJ shaped you?

JU gave me more than just an education—it gave me a mindset. Studying CIS taught me how to think logically, problem-solve, and analyze data, which I later combined with strategic communication. Beyond academics, JU was where I learned how to adapt, challenge ideas, and connect with different perspectives—skills that are critical in my career today.

5.    Discuss what fascinated you about your chosen course of study?

What fascinated me about Computer Information Systems was the power of data. I loved how technology could collect, analyze, and predict behaviors, and over time, I realized how impactful that could be when applied to communication and media. That's what led me to merge tech with storytelling—using big data, AI, and analytics to shape narratives, manage reputations, and influence perception.

6.    Offer advice to graduating students preparing to enter the workforce?

• Be adaptable. The world is changing fast, and the job you think you want today might not even exist in a few years.
• Don't chase titles—chase skills. The more skills you have, the more doors open for you.
• Learn how to communicate. No matter what field you're in, if you can't express your ideas clearly and connect with people, you'll hit a ceiling.
• Be patient. Success takes time. Focus on learning, and the rest will follow.

7.    Reflect on what you wish you had known during your time as a student?

I wish I had known that grades are not everything. I used to stress over exams and assignments, but in the real world, your ability to think, adapt, and problem-solve is what truly matters. Looking back, I would have spent more time building relationships, networking, and gaining real-world experience instead of worrying about getting a perfect score.

8.    Identify the person who has had the greatest impact on your career?

 I've been fortunate to learn from many incredible mentors, but if I had to pick one, it would be His Majesty King Abdullah II. Working at the Royal Hashemite Court early in my career, I observed firsthand what it means to be a leader who communicates with vision, purpose, and clarity. That experience shaped my approach to strategic communication, government relations, and leadership in a way no classroom ever could.