1. Introduce yourself?
My name is Duha Shatat. I began my journey as a visual arts student, driven by a love for color, composition, and storytelling.
Creativity has always shaped how I think. As I explored how design and communication influence people, I found myself drawn to marketing, where ideas turn into impact and creativity meets strategy. That foundation in visual storytelling naturally led me into a role leading branding and communication, where I learned how to craft identity, connect with audiences, and build meaning into every message.
Today, I work at Jordan Ahli Bank as the Innovation Marketing Manager, where I lead the marketing efforts for Qawn—the first cloud-native social financial platform in MENA, where we focus on blending creativity, data, and innovation to redefine banking as a social, connected and personalized experience for today's Youth.
2. Share your fondest memory from your time at Jordan University?
Every moment at the University of Jordan was a step that mattered, from the first lecture to the late nights spent building ideas. It's where I found my direction, shaped my thinking, and learned how to turn creativity into a real-world impact.
3. In one word, how would you describe Jordan University?
Empowering
4. Explain how your experiences at UJ shaped you?
The University of Jordan helped me turn creativity into direction. It sharpened how I think, communicate, and solve problems. Also, gave me the confidence to turn ideas into action.
5. Discuss what fascinated you about your chosen course of study?
Visual arts fascinated me because it allowed me to explore a wide spectrum of creative expressions, from painting and design to photography and visual communication. This freedom ultimately led me to branding and marketing.
6. Offer advice to graduating students preparing to enter the workforce?
Step in before the lines are drawn. Stay bold, stay curious, learn, explore, and create your masterpiece.
7. Reflect on what you wish you had known during your time as a student?
I wish I had valued every moment more, especially the small ones—as each was a chance to learn and grow in ways I couldn't yet see
8. Identify the person who has had the greatest impact on your career?
Everyone who crossed my path has had an impact on my journey. I've learned to value every interaction, appreciating both the challenges and the support, and applying the best of those experiences to shape my career.